Elon Musk, – sure he is household, but the Model Y is being acclaimed as the best car in the world and he rolls with both brute will (the space X story is even more remarkable than Tesla) and a comedic tone- “No, I want my Mommy” or “Yes, bring it on” is your choice for Ludicrous Plus mode in the performance model S, or fart mode for the 3 and Y. https://www.amazon.com/Elon-Musk-SpaceX-Fantastic-Future/dp/006230125X
Check out The Heart of Nuba, the extraordinary story of Dr Tom Catena: